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[vc_row][vc_column width=”1/4″][vc_single_image image=”8233″ img_size=”full” alignment=”center”][vc_empty_space][vc_custom_heading text=”by Sarah Crowell, Nason Group Design Strategist” font_container=”tag:h4|text_align:center|color:%23f5671a” use_theme_fonts=”yes”][/vc_column][vc_column width=”3/4″][vc_column_text] The other day I was stuck in traffic during a rain storm and I suddenly realized my thoughts were being interrupted by a familiar, dull pain in my knee. My mind was flooded by memories of the stormy, painful spring…
Read More[vc_row][vc_column width=”3/4″][vc_column_text]We just got back from PXS @ Harvard Medical School, where we shared about the power of consumer-centered design through the lens of disruption, and we left enthused about the industry’s shift toward empathy in providing and practicing health care. The symposium is a gathering of healthcare professionals, patient advocates, practitioners, educators, thought leaders,…
Read MoreThe Story Imagine with me: you are a mother, a wife, and a nurse—and you have cancer. You’re on your way to yet another medical appointment, which is now a significant part of your schedule. You walk into the doctor’s office and, without looking up, the receptionist greets you by simply saying, “leukemia!” At that moment,…
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