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The Story… Imagine with me, you enter a restaurant for the first time in a city you have never been. You come from behind the fire place and there are nine men sitting at a table; the table you are getting ready to sit at yourself. You sit down and introduce yourself to each of…
Read MorePre-Cursor: I am writing this blog from 35k feet in the air and I will be up-front that this one is a personal story and journey. I hope you can take a nugget from it. The Story… This week I have been on three flights. I have driven several hours and have visited six different…
Read MoreThe Story… Earlier this year I wrote part one of this post with “Owning Your Story! Sharing Your Story! The Power Of Your Story! Here I shared, my personal journey and story about being a Native American and the rich heritage it brings to my life. At the end of the blog I stated: “Personally, I…
Read MoreGuest Blog by Steve Junion: The Story… We needed a new vehicle and I had been seriously dreading the anticipated negotiation combat that always accompanied the purchase of a new car. I knew what I wanted and I had armed myself with the nuclear codes, aka consumer & market research. After speaking with six dealerships,…
Read MoreThe Story… This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we”…
Read MoreAs we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act…
Read MoreThe Story… This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick…
Read MoreWell, hell yes, a DOCTOR is a consumer! The Story… This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get…
Read MoreIt is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy! The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to…
Read More“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations. To get us started, please take a couple of minutes today and watch this video. I encourage you to…
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