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I get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career…
Read MoreWhat I Learned… Recently, I shared my experience around what it is like to start a center for innovation. Here is a 7-minute video where I answered some of the following questions or statements: State of mind when starting a center for innovation How have I personally and professionally changed? What encouragement would I give leaders?…
Read MoreWhat I Was Doing – The Story… Well, here I go again! I’m going to get on my pedestal and talk about how frustrating it is to hear about patients (consumers) having unacceptable experiences within our healthcare system. As many of you know, my life and career is focused on creating experiences and innovations that…
Read MoreWhat I was doing… This past week I spent three days with 70+ future forward movers and shakers in Austin, Texas. Our group, Innovation Learning Network focused on becoming Architects of Better Futures & the Rites of Passage of the 21st Century: the Ten-Year Landscape with The Institute For The Future. Then we looked at Discussing Design Without Losing…
Read MoreKnow Me! Surprise Me! Make It Easy For Me! Those three simple statements say so much and should be very easy to do, but it seems like in the world of knowing your consumer and how to best meet their needs it is very difficult. These three principles are no negotiables as a leader within any organization…
Read MoreAre you listening to me? Over the past ten years in my career I have had the privilege to meet with hundreds if not thousands of consumers from all walks of life. In this journey, I have focused primarily on well-being and what we could do to enhance one’s well-being. I have come to one conclusion,…
Read MoreHappy New Year from the Nason Group! With each turn of a new year, many organizations begin to review or employ updated customer experience strategies for their clients. Regardless of the type of customer your organization serves, there are some interesting and engaging trends forecasted for 2016. In an article for Customer Think, author Richard…
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