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Trends for 2016: Compassionate Leveraging of Your Consumer’s Emotional Motivators

By Shawn Nason / January 28, 2016 /

This month we have discussed engaging with customers across the communication platforms they prefer, innovating wearable technology to monitor and increase the quality of life metrics, and developing or expanding your footprint as a socially responsible organization. These three consumer experience trends for 2016, highlighted here this month, all stem from one critical concept: the…

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Taking Flight! The Nason Group – Meeting People Where They Are!

By Shawn Nason / January 7, 2016 /

Today in our formal press release, we introduced our organization to the business community at large.

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The Power of YES in Innovation!

By Shawn Nason / December 8, 2015 /

UPDATE: If you are interested in our new upcoming book on “The Power of YES in Innovation!” Click Here. Also here is a link to our new blog, “The Power of Yes in 2017” Over the past few days, I have taken the time to reflect on my own life and the journey of our…

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