Blog

A penny for our thoughts? Nope. These are free. Check out our ideas on life, the universe, and all the things that human-obsessed mavericks care about.

If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

By Shawn Nason / June 7, 2017 /

The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…

Read More

Even The Best Of The Best F*** It Up! It’s All In How You Recover!

By Shawn Nason / June 1, 2017 /

The Story It is 9:30 p.m. and I am standing with my family at Gate A24 in Atlanta Hartsfield International Airport. My wife, myself, and our two children (an eight-year-old and a soon to be two-year-old) are excited for our trip to Orlando and begin our Disney vacation in celebration of our son’s 2nd birthday.…

Read More

?Owning Your Story! Sharing Your Story! The Power Of Your Story!

By Shawn Nason / March 6, 2017 /

Why Should I Share My Story? This is a question I have asked myself numerous times in my life, and once again, over the past several weeks. It all started when a colleague and I journeyed to Dubai in January. We both had friends and family very concerned about the fact we were traveling to…

Read More

Why Do You Hire A Crazy Person With Passion? Innovation Is Why!

By Shawn Nason / February 27, 2017 /

“You Hire Crazy People!” That is my answer when I am asked how I hire people for innovation. There is so much truth to that statement (please do not be offended if you work in Innovation), but there is a part of you that has to be a little crazy to do this work no…

Read More

Creating A Magical Experience! How You Go From Finance To Consumer-Centered Innovation!

By Shawn Nason / February 15, 2017 /

I get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career…

Read More

Innovation Is Not Work! Innovation Is A Lifestyle!

By Shawn Nason / February 8, 2017 /

What I Was Doing… This week, as I turned a year older I realized something. In the past year, I have grown ten years wiser! I asked myself why I felt this way. Was it because of something that took place in my personal life? Was it the result of something that happened to me professionally? Could…

Read More

“The Good, The Bad, and The Ugly” of Innovation – Video Blog

By Shawn Nason / January 24, 2017 /

What I Learned… Recently, I shared my experience around what it is like to start a center for innovation. Here is a 7-minute video where I answered some of the following questions or statements: State of mind when starting a center for innovation How have I personally and professionally changed? What encouragement would I give leaders?…

Read More

“No, We Can’t Do It!” – The POWER OF YES In Innovation!

By Shawn Nason / January 19, 2017 /

What I Was Doing… “No, we can’t do it!”  This is the most common phrase I have heard in my years as a leader in innovation. From big organizations to small ones, from the government to education. It seems that it is easier for people to say, no, instead of YES! This week I began working with…

Read More

#CES2017 & Beyond: Where Has The Consumer Gone?

By Shawn Nason / January 11, 2017 /

What I Was Doing… Well, #CES2017 is history! This past week over 175k people ascended on the Las Vegas Strip to see the coolest and newest technologies for 2017. I have to say, in three days, I walked over 50k steps and saw some amazing technologies. I mean, who doesn’t love drones choreographed to the…

Read More

The POWER OF YES In 2017!

By Shawn Nason / December 27, 2016 /

What I Was Doing:  My Story… Over a year ago I wrote a blog post titled, The Power of Yes In Innovation. I wrote these words: Each day I try to live the POWER OF YES–the power to give people the freedom to explore, test, and win, the power to let my children be all they want to…

Read More

Think we can help you? You're right.