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Who The He** Are We Designing For? Healthcare: The Future Is Now!

By Shawn Nason / November 1, 2016 /

What I was doing… This past week I spent three days with 70+ future forward movers and shakers in Austin, Texas. Our group, Innovation Learning Network focused on becoming Architects of Better Futures & the Rites of Passage of the 21st Century: the Ten-Year Landscape with The Institute For The Future. Then we looked at Discussing Design Without Losing…

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What A Toilet, A Car, and A Mouse Can Teach You!

By Shawn Nason / October 26, 2016 /

This past week while reading a few blogs by some of my favorite thought leaders, I came across a blog post by Alan Ayers, The Injustice of Bad Customer Service. In this post, Alan talks about how all of us have been “wronged” by bad consumer experiences. We all love to talk about them, post them…

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Know Me! Surprise Me! Make It Easy For Me!

By Shawn Nason / October 4, 2016 /

Know Me! Surprise Me! Make It Easy For Me! Those three simple statements say so much and should be very easy to do, but it seems like in the world of knowing your consumer and how to best meet their needs it is very difficult. These three principles are no negotiables as a leader within any organization…

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A Marriage Of High Tech And High Touch!

By Shawn Nason / August 2, 2016 /

For this week, I thought I would provide some insight and background on the recent changes at Healthways. On July 27, 2016, Healthways sold its Total Population Health Services and Emerging Markets business to Sharecare, founded in 2010 by internet entrepreneur, Jeff Arnold and Dr. Mehmet Oz, renowned cardiac surgeon and TV personality. In his recent blog post,…

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Together, moving mountains!

By Shawn Nason / June 9, 2016 /

A few weeks ago, I had the pleasure, along with several esteemed colleagues, to host the first ever Healthways Innovation Living Lab’s PitchFest. Ten dynamic entrepreneurs were given four minutes to share their most innovative ideas around transforming health and well-being. What transpired far exceeded our expectations. At the end of the four hours, we had…

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Trends for 2016: Compassionate Leveraging of Your Consumer’s Emotional Motivators

By Shawn Nason / January 28, 2016 /

This month we have discussed engaging with customers across the communication platforms they prefer, innovating wearable technology to monitor and increase the quality of life metrics, and developing or expanding your footprint as a socially responsible organization. These three consumer experience trends for 2016, highlighted here this month, all stem from one critical concept: the…

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Taking Flight! The Nason Group – Meeting People Where They Are!

By Shawn Nason / January 7, 2016 /

Today in our formal press release, we introduced our organization to the business community at large.

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The Power of YES in Innovation!

By Shawn Nason / December 8, 2015 /

UPDATE: If you are interested in our new upcoming book on “The Power of YES in Innovation!” Click Here. Also here is a link to our new blog, “The Power of Yes in 2017” Over the past few days, I have taken the time to reflect on my own life and the journey of our…

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