Taking Flight! The Nason Group – Meeting People Where They Are!

Today in our formal press release, The Nason Group introduced our organization to the business community at large. You can read the formal press release here.

We thought we would take a moment, and on a more personal level, introduce you to the team behind the brand!

Our CEO & Innovation Evangelist, Shawn Nason believes that innovation is not work – it is a lifestyle. As an inspirational thought leader, he has garnered the confidence of all he has worked with – from key executives and stakeholders to peers and staff. Beginning with his experience in Imagineering at The Walt Disney Company early in his career, Shawn developed an empathy-driven, people-centric approach to innovation and ideation. He has taken this ideal throughout his career, and whether it is in education or healthcare, he has served as the catalyst for organizations to become the best they can be.

Shawn firmly believes that the core of innovation is about developing and curating the right experience for each and every consumer. The ideal is to meet your customer in their reality – gain empathy for their challenges and help them innovate and set strategies that make sense for their unique business.

Jason Born – our Innovation Catalyst is an award-winning industrial designer in the health care and consumer industries. His work here at the Nason Group is focused on guiding organizations as they rethink their approach to strategy – and teaching them how to harness the creativity within their own organizations to drive business breakthroughs.

Jason has a strong history of successful innovating  – leading the innovation teams for such brands as Tide, Charmin, Gucci, and Pringles. He partners with organizational leaders to work through their particular challenges – from organizational design to consumer insights, and helps develop successful marketing strategies.

For each of our clients, there is a story unique to their brand, their customers, and their history.  Our creative curator, Kathyrn McClellan-Ross is focused on helping our team share engaging and innovative ideas with our clients through our social media platforms – as well as, curating the stories and experiences that are part of the innovation process. As a writer, researcher and personal historian, Kathyrn believes passionately in the connective power of storytelling – a connection that can cultivate strong, sustainable relationships between an organization and its public.

Together we are the Nason Group – a progressive thinking and empathy-driven consulting firm working with organizations, consumers and communities to develop innovative roadmaps that strengthen performance, ignite positive change and cultivate an environment for exceptional customer experience.